Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?

Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?

Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?

There are multiple options to adjust the TACoS of a campaign: 

Option 1: directly in the TACoS field in the campaigns table:

Option 2: for multiple campaigns at once via the bulk actions menu:

• Make sure that all campaigns are selected.  

Option 3: Use the bulk import sheet

• Export the bulk import template:

• Set a new TACOS

• Upload the updated Bulk sheet.

In the following article, you can find additional information about other changes you can make in Ad Optimizer: 

• Campaign Types: Overview & Workflows (new AO)