Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?
Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?
There are multiple options to adjust the TACoS of a campaign:
Option 1: directly in the TACoS field in the campaigns table:
Option 2: for multiple campaigns at once via the bulk actions menu:
- Make sure that all campaigns are selected.
Option 3: Use the bulk import sheet
- Export the bulk import template:
- Set a new TACOS
- Upload the updated Bulk sheet.
In the following article, you can find additional information about other changes you can make in Ad Optimizer: