Management option "Bids" becomes "Manage" with extended functionalities

Oct 12, 2023

The management option "Bids" is now called "Manage" and with the renaming you get significantly more editing and management options for your campaigns. In addition to our bid optimization "Smart Bids", you can now customize many campaign settings directly in the Ad Optimizer, such as adjusting the targeting (depending on the targeting type) or moving them to another portfolio. In addition, it is now also possible to update "Manage" campaigns via Bulk Import or using Bulk Actions. 

All new features for the "Manage" campaigns at a glance:

* available for campaigns with one ad group

Important notes: 

  • For campaigns with more than one ad group, the functionality is limited (see table).
  • Custom targeting is only available for targeting types that are fully supported by Ad Optimizer. 
  • The Bulk Import template now includes 2 new tabs for Sponsored Brands (video) and Sponsored Display (video), but these can only be used for campaign updates. Video campaigns are still created via the Amazon Advertising console.