DSP Audience Insights - KPI Definitions and Use Cases
Scope:
Monitor and analyze the performance of your DSP Audiences on Advertiser, Order and Line Item level.
Important Note:
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The data for the current day is excluded as Amazon does not provide real-time data.
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Please note that campaign totals do not match performance data, as one shopper can be assigned to multiple segments/audiences.
The DSP Performance Report is divided into several sections.
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Filters
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Audience Insights
1. Filters
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2. KPIs
3. Audience Insights
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In this section (Audience Insights), you get an overview of your audience performance on order level. If you click on the plus sign of your order, the segments (/audiences) will be displayed. With a click on the segment name, the Line Item level will be displayed as well.
There are different types of Segments:
- Custom-build: Amazon Stores (Brand Store Views), Product (Product Views, Similar Product Views, Product Purchases), Brand (Brand & Similar Brand Views)
- IM: In-market
- LS: Lifestyle, Interest & Live event
- DEMO: Demographic
- Advertiser audiences: Pixel
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The three dots (marked green) offer the possibility to download the shown data as an Excel- or CSV-file (export can take several seconds). Here, you have two options:
- Data with current layout: data as shown layout as a table
- Summarized data: data as shown in the table
- Underlying data: all data from the whole report
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