Ad Optimizer now available in all Amazon Advertising countries

Main News: We added Australia (AU), Belgium (BE),  Brazil (BR), Japan (JP), India (IN), Mexico (MX),  and Singapore (SG).

Jun 5, 2023

1. Ad Optimizer New Countries

You can now use the Ad Optimizer in all countries where Amazon Advertising is available. We have added Australia (AU), Belgium (BE),  Brazil (BR), Japan (JP), India (IN), Mexico (MX),  and Singapore (SG).

You can now add and manage entities from these countries, as well as create and manage campaigns, portfolios and budgets. 

Please note:

The reports Product Insights and Search Term Insights are currently not available for the newly connected countries.

Additional news:

2. New label and filter for campaigns without active targets


A campaign that has no active targets cannot be delivered and is returned with the status “Error”. This is the case if during campaign creation the automatic harvester cannot find suitable keywords, products or categories, or if no custom targets have been added when harvesting is deactivated. 

To help you identify these campaigns immediately, we’ve introduced a new label called “No targets” that visually flags the campaign. In addition, you can use the new filter option “Campaigns without targets” to filter corresponding campaigns and manually add targets via Customize option in Campaigns table or via Amazon Advertising Console.

3. Campaigns without portfolio are now displayed in Ad Optimizer 

With today’s release you will also see campaigns in the Ad Optimizer that are not in a portfolio. You can also filter them via the portfolio filter by selecting the “not set” option in the drop-down menu.