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Release Notes
Detailed Technical Notes for Ad Optimizer and DSP Releases
2023
- Ad Optimizer now available in all Amazon Advertising countries
- Automated retry logic for SP campaigns with ineligible products
- New Deep copy option available for bulk action “Copy as draft”
- Ad Optimizer Supports all Sponsored Ads types
- The Changelog page is back
- Management option "Bids" becomes "Manage" with extended functionalities
- Notification filters
- Check the current budget usage for your portfolios at a glance
- Search by asset ID & Amazon Account name visible
2022
- Latest functionality of the Ad Optimizer
- Sponsored Display campaigns can now be optimized in Ad Optimizer
- Introduction of a Smart Daily Budget for each Campaign
- Bid Optimization now also possible for Campaigns not created in Ad Optimizer
- Smart Bids now available for all Sponsored Products and Sponsored Brands Campaigns
- Improved “Tags” management